Lesser mortals like us need to promote films- BigB

Superstar Amitabh Bachchan admits that, Promoting films has become as important and time consuming as making them. He goes on to say that in his earlier days, films dint used to be promoted as they are promoted now. He also admits that there are some people like Rajnikanth who dont require promotion.
BigB wrote on his blog,
"Promoting films has become as important
and time consuming as making them !We never had it in our time and neither were we ever conscious of it. It was left to the producer and the distributor how it needed to be exploited. But times have changed now."
"The very next week people are talking of the next release. Speed and attention have reduced our mind set to get over any aspect with a certain rapidity and move on."
He also adds,
"Rajni , Rajnikant never indulges in this practice. The practice of promotions. He does not need it. For him it happens on its own. For lesser mortals like us we need to excite audiences, to propel them to take interest, to get them into the theaters !!"
BigB finally concludes by saying,
"People in public life are exalted beings. Pedestalled, admired and loved. We are all humans, prone to mistake and error. We shall always be vulnerable. Best then to admit defeat and bear in silence, or conversely mollify them to keep their wrath at bay.. In peace and in extreme love towards the media…"